The most revealing number in Philippine media is not ratings, subscriber counts, or YouTube views. It is the share of each peso of revenue that survives the direct cost of making and delivering content. By that measure, the country’s two most storied television brands now inhabit very different worlds. In 2025, GMA7 posted a gross profit margin of 50.97% , down only slightly from 52.37% in 2024. ABS-CBN managed 16.52% , a touch above 16.18% a year earlier. In plain terms, GMA kept a little over 50 centavos of gross profit from every peso of revenue, while ABS kept only about 16.5 centavos . That gulf is not a quirk of accounting. It is a map of two business models. GMA remains the Philippines’ dominant free-to-air broadcaster, still benefiting from the old but lucrative economics of mass television: national reach, ratings leadership, and an advertising machine that continues to throw off high-margin revenue. Its 2025 consolidated revenue rose to about ₱18.12bn , while gr...