Universal Robina Corp.’s latest share buyback is a useful signal, but it is not yet a persuasive solution. On March 23, 2026, URC repurchased 235,000 shares at ₱62.45 to ₱63.35 apiece, bringing its cumulative buybacks to 67.07 million shares and total repurchases to ₱6.651 billion out of an ₱8.0 billion authorization. That certainly tells the market management sees value at current prices. But markets do not re-rate a stock for financial engineering alone. They re-rate it when the underlying business shows durable pricing power and earnings recovery. That is where the real problem begins. URC’s own FY2025 earnings release says sales rose 4% to ₱168.0 billion , yet operating income fell 4% to ₱16.0 billion and core net income slipped 4% to ₱11.0 billion . The company explicitly identified the main culprit: “prolonged abnormally elevated coffee input costs.” Just as important, URC also disclosed that ex-coffee , it actually delivered high single-digit operating income growth...