Philippine Seven’s sales machine is humming again. Its cash machine, for now, is working harder than it looks. At first glance, Philippine Seven Corporation’s first quarter looked like the sort of result a retailer might happily place near the till: more customers, more stores, more sales. Systemwide sales rose by 13.2% to ₱26.09bn , while revenue from contracts with customers climbed 14.2% to ₱24.84bn . Same-store sales growth, the industry’s favored test of whether existing shops are doing more than merely existing, rebounded to 4.4% , a sharp reversal from the 1.2% decline recorded a year earlier. Net income, too, rose—though by a more modest 4.7% to ₱628.8m . But retail is a business of small margins and large numbers. In the Philippine Seven’s case, the large numbers are getting larger, and not all in the right places. The company’s general and administrative expenses rose 19.2% to ₱7.48bn , handily outpacing revenue growth. What the top line gave, utilities, manpower, logis...